In this Gym Owners Growth Zone Podcast episode, host Andres speaks with Kaiser Serajuddin on leveraging a personal trainer’s social influence for your gym brand. They’ll also discuss the importance of embracing your strengths, taking control of your life, and succeeding in facing challenges. 

Through sharing personal experiences and insights, Kaiser explores various business and personal development aspects. Discover valuable lessons about the gym industry and primal instincts that can be applied to your professional and personal lives.

Business Principles in the Gym Industry

  • Discussing the relationship between franchisees and franchise owners, Kaiser highlights the licensee’s expectations in receiving necessary support.
  • While some business principles might not directly apply to independent trainers, they can have the freedom to impact their revenue through pricing and client attendance.

The Power of an Impactful Voice

  • Kaiser praises an individual with a captivating speaking style, even if the content may not always be groundbreaking.
  • Having a strong, attention-grabbing voice can significantly influence and engage an audience.

Self-Reflection and Personal Growth

  • Kaiser shares his experience hiring top corporate individuals from other companies but realizes it didn’t align with his company’s culture and personal objectives.
  • Success as a business owner depends on knowing oneself and adopting the right mindset, such as the hustler mindset.
  • Personal challenges can shape one’s journey in business, turning it into a transformative self-development course.

Lessons from Animal Instincts

  • By understanding our hind and lizard brains, we can tap into primal instincts that drive human behavior.
  • Sports and entertainment industries attract audiences due to highly polished and professional performances.
  • Businesses can learn from these instincts to captivate consumers and create effective marketing strategies.

Investing in Employees and Personal Notoriety

  • The gym industry relies on personal connections, allowing individuals to become local stars.
  • Investing in employees involves building their skills and increasing visibility, leading to personal and business growth.
  • The transformative power of business as a self-development course is emphasized.

Fitness Training and Finding Balance

  • Kaiser discusses his preference for fight training while highlighting its intensity and lack of room for excuses.
  • Low-intensity, steady-state cardio is advocated as an effective training method, especially for those who dislike treadmills.
  • The importance of balance in business allows both the brand and individuals to grow while maintaining a cohesive identity.

Throughout this episode, you’ll explore the theme of personal growth, embracing strengths, and unleashing your true potential. Learning from personal experiences and drawing inspiration from various industries, you’ll discover the importance of self-awareness and staying true to yourself and your business objectives. 

Remember, success lies in embracing your unique qualities and pursuing what you are truly passionate about. So let your inner “monster” out and conquer new heights in your personal and professional lives.

“Success as a business owner depends on knowing yourself, adopting the right mindset, and embracing your strengths. Don’t try to fit into a mold that doesn’t align with who you truly are.” – Kaiser Serajuddin


Kaiser Serajuddin

Kaiser Serajuddin LinkedIn

Better Body Bootcamp

Buy Back Your Time by Dan Martell

Profit First by Mike Michalowicz

100 Million Dollar Offers by Alex Hormozi