In this episode of the Gym Owner’s Growth Zone podcast, our host Andres Escobar sits down with Ed Turney, a former gym owner and the current Director of Affiliate Growth at Prestige Labs. They talk about Ed’s journey, from letting emotions drive his business to becoming more logical and data-oriented, and how that has helped his decision-making process and overall business sense. To hear more from Ed, follow him on Instagram @ed_turney!

 Ed’s Journey


  • Ed has a background in theater and performing martial arts. He is at home on the stage.
  • He has owned gyms for a decade and always did alright. When he met Alex Hormozi, he learned how much more successful his gyms could be if he improved his business skills.
  • Hormozi eventually asked him to teach sales for the supplement company Prestige Labs.

 How Ed Stayed On Track


  • Letting data and logic drive decisions will usually lead to good results. Most of his mistakes, he says, are because of emotion.
  • He tries not to judge himself on his past mistakes. 

Issues in the Gym Industry


  • Gym owners believe they sell ‘fitness’ when what they really sell is coaching.
  • People want to go to a gym that sells them coaching, results, and accountability – not just workouts.

The Fast 5


  • Who is the most influential person/people in your business journey?
  • Alex Hormozi
  • What’s one thing you wish you had known when you began your business?
  • Your employees and clients aren’t your family, they’re a team.
  • What’s a book/show/video/podcast/etc. that has positively impacted you?
  • What’s your perception of online presence?
  • Most people who are successful online are people who are authentic.
  • What’s one practice or habit that you believe everyone would benefit from?
  • Every time he walks past a mirror, he smiles at himself. (He doesn’t believe there’s a one-size-fits-all habit for everyone, because all people are so different from one another)

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