In this episode of the Gym Owners Growth Zone podcast, our host Andres Escobar sits down with Jeff O’Mara, owner of 12 Anytime Fitness gyms in 4 states. O’Mara is an entrepreneur at heart who found his calling when became a gym member and then started his own gym. Listen in as they talk about his journey to helping others by offering the happiest gyms on earth.

 Jeff’s Background

  • He’s always been an entrepreneur. He started off by running a gas station and selling fried food – the antithesis of everything he does now!
  • After a gym moved into his community, he became a member and decided to invest in owning one because he wanted to help people. The positivity he felt at work inspired him to want to own more.
  • He’s currently the owner of 12 gyms in 4 states AND he owns a marketing company that helps other gyms!

 Staying On Track

  • Faith in religion has helped him through many difficulties.
  • He had a health scare that reminded him why it’s so important to stay healthy and share a message of health and wellness with others.

Current Issues In the Fitness Industry

  • Educate people on how important it is to care for your health, eat right, and exercise.
  • We have to go beyond just selling. Giving our customers useful information should be the priority.

 The Fast 5

  • Who is the most influential person/people in your business journey?
  •  Stacy Anderson, President of Anytime Fitness. She has a great desire to evolve the business and shows composure and vulnerability during difficult times.
  • What’s one thing you wish you had known when you began your business?
  •  Understanding marketing. Early on, he thought marketing was a waste of money. Investing in it has made a huge difference in his business.
  • What’s a book/show/video/podcast/etc. that has positively impacted you?
  • Do you have a favorite online tool?
  •  Google
  • What’s one practice or habit that you believe everyone would benefit from?
  •  Working out! If you’re willing to maintain your car, why wouldn’t you maintain yourself?

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